Various Strategies to be Followed for Android App Development Process

On a global level, Android is one of the most popular operating systems for mobile devices. In fact, Android is the operating system of choice in developing markets. Google has announced its intent to release a preview version of Android O, which creates more opportunities for Android developers to create unique and powerful apps based upon the many features unique to Android. This mobile operating system provides a friendly user interface, affordability, and ease of use. This is perhaps why developing solid strategies for the Android app development process is a savvy way to capitalize on its many popular features which require fail proof strategies necessary for the development of a successful Android app. Fortunately, there are several proven strategies that will assist in creating a successful app development process.

1: Understand the Needs of Your Target Audience

Your research should guide the app development process when it comes to creating an Android app. This research should provide insight into what your target audience wants and needs in order to get an idea of what the end result of the app should look like. Itemize the features and benefits and what each one will provide for the user. This is a very important piece to the puzzle because user satisfaction is paramount to the success of your app. Developing a fail-proof user-relevant app will ensure that users receive an invaluable return on the investment of selecting and downloading your app.Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.

2: Develop a Strong and Well-functioning App

Proven strategy is needed to develop an app that will withstand the rigors of testing to ensure a seamless performance. These proven steps include a complete process from conceptualization to fail proof testing on mobile devices to ensure that the app development process will create a successful outcome.

3: Choose a Free or Paid App

It’s essential for app developers to decide which type of app will be most beneficial, free or paid and develop each version accordingly. A free app should provide standard features that allow upgrades to be unlocked for a fee, this attracts more users than a paid app. There’s also the option of partnering with other companies to promote their products with the help of your app. This often works by allowing users to earn points that give them discounts and add banners are effective at creating revenue for Android apps.

4: Effective Marketing

Market your app aggressively to create maximum visibility. This calls for focused research. This research will unearth the best ways to market your app to achieve the maximum number of downloads. This effort should include everything from the description, title, graphics, videos, and screenshots. All these components are the building blocks of brand awareness. These, as well as other factors, will help your app to rank well in the Google Play store; higher rankings create more visibility. App localization is a powerful piece to the puzzle, creating better conversion rates and increased organic growth.


A strategic Android app development process greatly increases efficiency and profitability. Add the technological expertise of the android app development process, smart app marketing optimizations, and you have a development process designed to strategically increase the success of your Android app.